Friday, March 13, 2015
Health Care Slogans vs. Traditional Values
Recently, I observed one of my colleagues wearing a tee shirt emblazoned with a clever expression: "Inside every old fool is a young fool asking; What the heck happened?" Todays health care systems slogans confound me and frequently bring this question to mind.
Hospitals did not advertise with taglines, their institutional values were clearly defined on our nursing pins. What follows is an actual hospital slogan contrasted with the values etched on a nursing pin. I will try to exercise restraint and not pontificate. They really do speak for themselves.
Convenient - Connected vs. Charity - Hygiene
Believe in WE vs. A Deo Salus (Health comes from God)
Hello Life! vs. Vota Vit Mea (my life is devoted)
Depend on Us for Life vs . deo Juvante (with God's help)
Engineering the Future of Healthcare vs. Embracing the past while we sculpt the future
Professional..Reputable..Connected vs. Service-Research-Education
The healthcare system of opportunity vs. Non Sibi Sed Aliis (Not for themselves, but for others)
Wisdom for Your Life vs. Dedicated to the Service of Mankind
Well Beyond Healthcare vs. Take care of him and I will repay you
Life Changing Medicine vs. Salus Generis Human (For the health of man)
Some of the slogans defied finding pins that expressed contrasting values. Nevertheless, I found them noteworthy.
"Cheat Death" is an actual hospital slogan that really perplexes me. Oldfoolrn's don't cheat. If we did our expulsion from nursing school was a sure bet. Furthermore we never could use the "D"word.
When patients expired, we transported them to the morgue in double tiered gurneys (the body was on the lower tier and the top looked like an ordinary cart.) Nobody was the wiser as we passed trough the hall. Denial was the key word when dealing with death. Patients did not really die-they were "transferred to the morgue."
"5 star care" This slogan brings to mind the question "Who says so?" This type of rating should only apply to movies.
"Pushing Beyond" Where is beyond and what are they pushing
These slogans were created for marketing purposes only, an attempt to exploit a patient's illness for business purposes. The values on nursing pins were the essence of what the hospital cared about. They were not advertised, but everyone had a sense of what they were. Times sure have changed. What the heck happened?